PROJECT
AriZona
BRAND:
AriZona Tea
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PROBLEM:
AriZona is loosing traction with younger audiences.
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STRATEGY:
AriZona's main differentiator is their giant, 15oz signature cans for only 99c.
With cans these big, you can Take Big Sips.
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CREDITS:
AD Jaycee Jamison, CW Jacob Rubenstein
PROJECT
NYT Games
BRAND:
New York Times​
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PROBLEM:
Most phone games are brainless, NYT Games aren't. How do your trailblaze in such a saturated industry?​
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STRATEGY:
Brainy people read the news, but the news can be soooooo depressing.
We're targeting commuters and busy people in metropolitan areas to challenge them to snag a Small Win on NYT Games today.
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CREDITS:
AD Jaycee Jamison, CW Marina Garcia De Quevedo
Instagram Story Ad
PROJECT
MiO Energy Drop In
BRAND:
MiO​
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PROBLEM:
Kids aren't drinking flavored water enhancers, and they don't know about MiO Energy - a healthier alternative to energy drinks​
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STRATEGY:
Gen-Z feels disconnected from "doing", trapped in an endless cycle of liking, saving, and sharing. We want to position MiO energy as the drink for do-ers.​
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The MiO x THREADS collab will breathe new life into the platform and connect younger audiences, similar to Facebook Groups in their hey-day
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CREDITS:
AD Jaycee Jamison, VIDEO Rachel Williams, CW Marina Garcias de Quevedo & Stephanie Lopez
CASE STUDY VIDEO
MiO Energy
PROJECT
Orange Highlighter
PROBLEM:
Younger generations aren't drinking soda and don't care about Fanta.​
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STRATEGY:
What if a big soda brand created a community for teens where they could take advantage of opportunities and be unapologetically bold.
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Introducing:
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A hub for teen taste, creativity, and beyond.
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CREDITS:
AD/Design Jaycee Jamison CW Cat Hermansen
Fanta believes this generation is going to be a different kind of adult.
BRAND:
A24​
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PROBLEM:
Movie theatre appearance is low, fans are drawn to short form video content but most of what's out there is junk.​
STRATEGY:
A24 is the standard for high quality, imaginative storytelling and we feel they should carve out their own niche, beautiful corner of the short-form video world.​
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CREDITS:
AD Jaycee Jamison, CW Harper Graf
A24 FRAMES FESTIVAL
A film competition and festival where entries CANNOT EXCEED 24-SECONDS called A24 FRAMES after 24fps, the norm for cinematic frame rate.
The festival would round up 120 of the best short-short films and screen them in an exclusive ONE-NIGHT SHOW.
The winning film would have the opportunity to PRODUCE A FILM WITH A24, hello incentive to apply.
A24 FRAMES APP
Selected entries would be AVAILABLE TO WATCH for 24 days after the festival on the A24 app where they are shown horizontally in a continuous scroll style.
IT’S GIVING TIKTOK PREMIUM…
PROJECT
Burger Hands
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BRAND:
McDonalds​​
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STRATEGY:
Burgers are, by design, handheld; they fit perfectly into our hands, as if magically. We set out to create a symbol as universally used as a peace sign or "the finger" to communicate man's insatiable need for burgers.
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CREDITS:
AD Jaycee Jamison, CW Jacob Rubenstein
